You may think you picked the hue your bridesmaids will wear based on your wedding color palette—but a new study by Weddington Way indicates that whether you picked blush or emerald green for your favorite gal pals, it may have more to do with where you live than what you like.
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Weddington Way analyzed two-years’ worth of its bridesmaid dress sales and collaborative showroom data, sorting it at national, state, and city levels to find which color families are most common for bridesmaid dresses. No matter where you live, the company’s analysis shows, blue is the biggest hue when it comes to bridesmaids dresses—with 42 of the 50 states selecting this hue more than any other. The most popular is navy blue, with brides in 38 states selecting this color for their fetes.
When it comes to the West Coast, though, blush pink wins. California, Oregon, Nevada, and Utah purchase pink dresses more than blue—as do Arkansas, Florida, New Hampshire, and Nebraska. And brides in big cities, regardless of the state, often buck the blue trend. In Columbus, Ohio, for example, brides love red for bridesmaid dresses, and in Seattle—a.k.a. the Emerald City—emerald green is popular for ’maids.
In Fort Worth, Texas, brides love black, while in Philadelphia, they’re partial to brown. Albuquerque, New Mexico, brides are picking gray bridesmaids dresses, and Las Vegas brides are clamoring for purple. In Knoxville, Tenn., wedding parties wear white, while Charleston, S.C., brides choose yellow more than any other city.
If you’re a bride-to-be or recent bride, what hue did you choose for your bridesmaids dresses—and does it match up with what this study shows?
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