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Think You Need Dramatic Wedding Makeup? Why Revlon Global Artistic Director Gucci Westman Says Natural Is Better

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Backstage at the Marchesa bridal runway show, Gucci Westman, Revlon’s global artistic director and makeup mastermind, gave models an angelic look that was meant to enhance their natural features. So, when you’re planning how you want to do your makeup for your big day, keep some of Gucci’s tips in mind—you probably don't need as much makeup as you think to look glowy and gorgeous!

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1. Less is more.
“I was thinking of a beautiful bride and what she should look like in my mind. And I don’t think you should ever really go too far from what you look like, or what your fiancé knows you as. So going with that, you should just enhance what you have as much as possible.”

2. Use primer!
“First I did moisturizer, and then I did primer, which is an important step for a bride. It also helps keep the makeup longer. Using long-wearing products is not a bad idea. So I use the Colorstay shadows. I suggest liquid liner and also waterproof mascara.”

3. If you’re going with a smoky eye...
“I think it just has to be ultra soft. This is a smoky eye, it’s just really, really soft. It’s really blended. It’s not, like, black. It’s soft. It’s all about the blending and as if you don’t really see that it’s shadow. It’s kind of just dark around your eyes, which is already naturally flattering.”

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So, how exactly does a superstar makeup artist do her makeup on her own wedding day? Gucci went with a similar palette. She says, "I did very similar makeup on my wedding day. I didn’t wear any lip gloss though. It started off being a nude lip—so nothing—but then I did brown [eyeshadow] and black mascara and rosy cheeks. You’re already so adrenaline-infused so much, so you glow already, so anything you do is going to look better. So that’s why you don’t need to go so far.”

And there you have it. How did you wear your makeup on your wedding day? Or how do you want to wear your makeup on your wedding day?

Photos: Emily Kemp; Courtesy of Revlon

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