When ASOS upped the big-day game with a line of quirky, fun, and totally affordable bridesmaid dresses, we were stoked. Now, they've taken another step toward the awesome side of things, releasing a line of wedding dresses that starts under $100 and mostly hovers around $300. (Spoiler alert: There's a fluid stunner that screams beach wedding for only $161.)
The gowns are part of the London-based retailer's wider plan for nuptial domination. Along with the bridesmaid dresses, the soon-to-be wifey can browse shoes, lingerie, bags, and hair accessories all perfect for walking down the aisle (collected in the brand's Wedding Shop). Grooms aren't being left out either, with a collection of sharp suiting perfect for saying "I do."
The collection will be rolling out over the next couple of weeks; preview it all here, plus see links to what's currently online and ready to be shopped.
ASOS Bridal embellished maxidress, $255, asos.com
ASOS Bridal fishtail maxidress, $161, asos.com
Want more wedding dresses? Here are engagement rings and wedding dresses from the last 100 years.